We laid the foundation of content marketing for them, tripled their organic traffic, crafted link-worthy, research-backed articles, infographics and eBooks that generated traffic, leads and got them featured on the web's most popular marketing websites.
TargetingMantra
Problem:
TargetingMantra wanted to receive more organic traffic, build reputation and thought leadership in ecommerce technology to get more conversions.
Solution:
We designed a custom content marketing strategy for TM which covered all their targeted keywords — lead generation optins, email newsletters, SEO, blog set up and content (articles, guest posts, infographics, eBooks, quizzes, etc.), influencer & editorial outreach, podcast interview, content syndication, and extensive social media distribution. This gave them the reach and exposure they needed to rank on their desired keywords and build niche authority.
Highlights:
– Getting TM’s content syndicated on sites like Kissmetrics, DuctTapeMarketing, Socialmouths, VWO, Cleverbridge, TechinAsia, Marketingprofs, Hybe, Business2community, etc.
– Securing a spot in Nasscom’s Emerge League of 10 hottest startups of 2015
– A sustained increase in organic traffic by 300% (niche-specific and branded search queries).
Tools Used:
Google Analytics, SEO power suite, Google Webmaster tools, Hootsuite, Buzzsumo, Buzzstream, MS-Office, Ahrefs, Moz, CorelDraw, Photoshop, Canva, Snappa, Grammarly, Ginger, Aweber, ContentMarketer.io.
